Everything begins when the beautiful Alice, who grew up like a princess, meets the tough young man Serkan, whose dreams have been taken away and who has endured every hardship in life, due to an accident.
Alice comes up with a clever idea to make sure that her father doesn’t get married to Sinem. Serkan’s mother loses her mind when she finds out that her son is getting married. Nurettin must be quick to stop his daughter before she does something terrible.
Alice is either going to get used to her new life, or she is going to accept her father’s marriage. Nurettin misses her daughter so much, but he has no intention of taking a step back.
Sinem needs to make an explanation to Alice as to why she didn’t break up with Nurettin. Nurettin invites Serkan’s family over for dinner. Esma relizes that Nurettin and Sinem had a huge fight. Alice decides to get gifts for Serkan’s family.
Alice doesn’t want her friends to find out about her marriage. Serkan’s sister starts blaming Alice for everything that happened. Serkan wants to start working in Nurettin’s hotel, but of course Alice doesn’t want him anywhere near there.
Serkan owes a big apology to Nurettin and Sinem for what he did to Alp. Esma pays a visit to Serkan’s house to invite his family over for dinner. Alp invites Alice to a party, but she cannot go as she has to get back to Serkan’s house early.
Alp doesn’t understand why Serkan’s family is in Alice’s house since he doesn’t know that Alice and Serkan are married. Alice and Serkan must cook food for their family. Serap loses her mind when she finds out that Nurettin hired Serkan.
Bahar still has hopes that Alice and Serkan are going to break up. Alice is happy to hear that Sinem resigned from her job. There is a very important customer coming to the hotel, and Serkan is scared that her sister is going to ruin everything.
Nurettin starts getting jealous of Sinem when she comes to work with Mithat. Serkan owes a big apology to Nurettin for acting like the boss of the hotel. Serap loses her mind when she finds out that Serkan is washing the dishes in the hotel.
Kadir and Nurettin starts fighting as the part of a clever plan, but then it turns out to be something serious. Serkan goes mad when he realizes that his sister found out what he is doing at the hotel. Alice and Serkan pour their heart to each other.
Serap loses her mind when Alice makes some unnecessary shopping for the house. Serkan realizes that Alp is not as successful at school as he claims. Deniz gives a call to Alice to say that she must come back to the hotel as soon as possible.
Serkan needs to do something dangerous in order to save Hazal. Bahar is happy to hear that Alice and Serkan’s marriage is fake, that’s why she calls Serkan to have coffee together. Sinem decides to give Serkan a better job in the hotel.
Alice feels devastated after hearing what Serkan said about her behind her back. Serap loses her mind when she realizes that her grandparents have ran away. Sinem owes a big apology to Nurettin for the terrible things she said the other day.
Nurettin and Sinem have something very important to announce to their families. Serap and Esma are glad to hear that Bahar’s date with Serkan went great. Hayri is sure that he’s seen Turkan, so he needs Nurettin’s help in order to find her.
Serkan thinks that it is time for Alice to take some responsibility for their marriage. Baha cannot get over the fact that he lied to his best friend. Nurettin and Sinem find out that there is someone who is trying to rob the hotel.
Alice announces to her friends that she is married to Serkan, and she invites them over to their house for celebration. Serap loses her mind when Alice’s friends make a mess of the house. Kadir wants Serap to stay away from Alice and Serkan’s marriage.
Alice’s friends start to think that Serkan threatened Alice into marriage. Alice and Serkan walk into the hotel holding hands for the first time. Bahar doesn’t want anyone to speak about Alice anymore, but Serap says that she shouldn’t give up on Serkan.
Baha is ready to do anything in order to receive forgiveness from Serkan. Alice doesn’t understand why Kadir doesn’t want to meet his old colleagues.
Serap doesn’t understand why Alice started acting weird all of a sudden. Serkan and Alice decide to make a surprise for Kadir, but Kadir doesn’t like that surprise at all. Everybody finds out that Kadir got injured when he was trying to save Esma.
Alice decides to invite Serkan’s family to the hotel for a week, so that they can have some rest. Kadir’s old colleagues make a surprise for Kadir to talk about the old days. Serap gives a call to Esma to tell her the terrible thing Alice has done.
Nurettin and Sinem are shocked that Alice apologized to them and approved their marriage without knowing that she has other plans. Mithat owes Nurettin a big apology as he stole his money. Serkan decides to resign from his job because of Alice’s plan.
Everybody is ready for Nurettin and Sinem’s engagement, especially Alice. Esma tells Serap that she has changed her mind about sabotaging Alice and Serkan’s marriage. Sinem and Nurettin are worried that Alice is going to ruin their engagement.
Alice doesn’t understand why Serkan has been acting weird lately especially just when she started to get used to him. Serkan cannot believe that his mother came back after years. Nurettin must do something about Turkan before Serkan sees her.
Turkan watches her son from far away, trying to get the courage to talk to him. Sinem cannot hide the fact that she hired Turkan anymore from Nurettin. Alp starts thinking that he is useless at the hotel, that’s why he decides to resign from his job.
Alice is devastated to hear that Serkan sees their marriage only as a game and nothing more. Nurettin confesses that he offered Mesut some money so that he lets Esma go. Kadir tells Serkan that he shouldn’t make Alice cry ever again just because he feels guilty.
Sinem loses her mind when she finds out that Nurettin is going to tell Kadir the truth about Turkan. Serkan meets his brother for the first time without knowing who he really is. Alp needs Serkan’s help in order to pass one of his important exams.
Nurettin goes mad when he hears that Turkan and her son are going to stay in Sinem’s house. Kadir is happy to hear that Serkan decided not to give up on Alice. Bahar asks forgiveness from Serkan, saying that they should be friends from now on.
Serkan tells Serap that she should accept that fact Turkan is happy without them and she is never coming back. Serap gives a call to Esma to tell her that she is going to find her mother. Alice pays a visit to Bahar to find out what is going on between her and Serkan.
Alice wants to know why Serkan and Bahar met the other night, so Serkan must come up with a logical explanation. Sarp wants to know why Nurettin lied about his mother. Serkan wants to explain to Alice the real reason why he met with Bahar.
Nurettin must hide Turkan and Sarp before Serkan sees them. Serkan finally says that he loves Alice so much and he cannot risk losing her by telling her the truth. Alice needs to ask a favour from Alp, that’s why she decides to threaten him.
Kadir meets Sarp for the first time without knowing that he is actually his own son. Turkan realizes that her son has already met with Kadir. Serap doesn’t understand why Alice’s family have to stay at their place while they have a hotel.
Baha is shocked to hear that Alice got lost on purpose so that Serkan would be worried about her. Nurettin passes out when he sees his sister soaked in blood. Alice eavesdrops on Turkan and Sinem, finding out who Turkan really is.
Nurettin and Sinem are scared that Alice is going to tell Serkan everything about her mother. Alice is obliged to do anything Serkan says for the next 24 hours. Serkan has something very important to announce to his family about Alice.
Serkan needs Nurettin and Esma’s permission first in order to make his marriage real. Kadir starts calling out Turkan’s name, knowing that she is close by.