A love story between a humble seamstress and a young man destined to inherit the majestic fashion empire ruled by his father. The star-crossed lovers are prepared to to break the conventions and follow their hearts.
After 7 years training in London, Alberto returns to Madrid. It's the eve of the annual fashion show in which the collection of the Galeras Velvet is presented. For Alberto's father Rafael, much depends on its success as the family business is in financial difficulties.
Reunited with his young love, Alberto invites Ana to the show. The festival is in full swing as the two steal away. Their escape, however, comes to an abrupt end: when the news of his father's death is announced on the car radio, Alberto rips the car wheel and crashes.
Alberto takes over as managing director and appoints friend Mateo as his right-hand man. He wants to attract a young clientele but soon experiences a dampener in his enthusiasm: when the media spread news of the bankruptcy of the Galeras Velvet, the bank refuses a loan.
Pilar presents Alberto, Gloria and Patricia with a contract to take over the Galeras Velvet, but Alberto refuses to sign. Gerardo offers to invest 10 million but makes a condition: Alberto has to marry his daughter Cristina. Alberto discusses the offer with Ana.
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A young man, Max, appears in the sales rooms and impresses Emilio and Patricia with his sales talent. While Emilio urges Ana to start anew in his friend's tailoring shop in Barcelona, Alberto plays for time: postpone the wedding for a year to mourn his father's death.
Emilio receives a visit from the mysterious Fernando who has extorted hush money in the past from Rafael over certain incidents in Cuba. At Alberto and Cristina's engagement dinner, Gerardo reveals to his future son-in-law the wedding is to take place within two months.
When Clara runs over her fiancé Pedro after her secret rendezvous with Mateo, her sister Rita saves the day. Ana sees a stranger leave Alberto's office late at night: the safe empty; Alberto unconscious. Max is revealed as Blanca's son, who does not want her deed known.
Cristina meets a displeased Alberto, who after his dispute with Gerardo wrongly accuses her of telling her father about the break-in. Having learnt from Patricia about the Galeras Velvet's financial situation, Alberto wants to break off talks with Rael de la Riva.
Pressed by his accomplice Dominguez, Max steals a pearl necklace from the Galeras Velvet. Shortly before Alberto's birthday, the press announces the business connection between the Galeras Velvet and Rael de la Riva as well as the engagement of Alberto and Cristina.
Emilio and Blanca search staff belongings for the stolen necklace. Patricia confesses to Gloria she failed to catch Alberto and Ana in flagrante. In fact, Alberto hopes to spend time with Ana undisturbed in the City of Love. Pedro is surprised by the news he has a son.
Serious concerns are being dealt with by Gloria: Pilar threatens to reveal to Alberto the secret of his father Rafael and his stepmother, and Fernando again demands hush money. Blanca gives Max her savings so that he can pay his supposed debts and start a new life.
Max confesses to Blanca that he stole the identify of her true son. In Paris, Ana waits in vain for Alberto who is dealing with a drunken Cristina. On returning to Madrid, still feeling deceived, Ana demands a break. Meanwhile, Alberto is blackmailed again.
Blanca has not yet forgiven Max but finds courage to tell Carmen about her brother. Alberto hesitates to comply with the blackmailer and discusses with Ana. Emilio accuses Gloria of blackmailing her own stepson and confronts Ana about her relationship with Alberto.
While Pedro marvels at Manolito, Rita reminds him of the practical choices he now has to make as a father. Luisa goes in search of Juan but the police bring terrible news. Alberto vigorously defends Rael de la Riva's designs against the criticisms of Gloria and Gerardo.
There is a stalemate within the management of Galeras Velvet: although Gloria and Gerardo vote against the completion of the new collection, Alberto receives Patricia's backing. Alberto confesses to Ana he can no longer live without her and takes her to a small chapel.
A few hours before the start of the fashion show, Cristina hands over an envelope from Ana to Alberto, but the letter remains unread. Clara experiences the fashion show first-hand when she briefly steps in for one of the mannequins and becomes the star of the evening.
Alberto and Cristina wake up together the morning after the show. The opening of the sales rooms for customer is a flop. When Gerardo confronts Alberto with Ana's letter, Alberto makes his future father-in-law an offer. News arrives that Francisco was found dead.
The tide seems to turn when the first dresses are ordered, but the clients are all Cristina's friends. Carmen leaves for Barcelona. Emilio suffers a heart attack and Ana keeps vigil. Rael de la Riva recognises an opportunity: the Duchess of Monaco is in town.
In Emilio's absence, Patricia clearly feels comfortable in the role of deputy and leads a strict regiment. Since Alberto thinks he and Cristina hardly know each other, she persuades him to play a game of "truth or duty". Frantic preparations are made for a high visit.
Thanks to the press reports of the Duchess' visit, customers flock to the Galeras Velvet. Everything is now ready for the wedding of Cristina and Alberto. Gerardo announces his son Enrique will represent the interests of the Otegui family in the Galeras Velvet.