When the filthy-rich Rose family suddenly find themselves broke, they are forced to live in a small, depressing town they once bought as a joke. With their pampered lives now abandoned, they must confront their newfound poverty and discover what it means to be a family.
After losing their fortune, the Rose family must relocate to their last remaining asset - a small town Johnny once bought as a joke.
Johnny must get permission to sell the town from its Mayor, Roland Schitt. David and Alexis spend a night out with the locals.
Johnny tries to get a potentially offensive town sign taken down, while David is faced with the frightening task of finding a job.
Johnny and Moira, feeling like they have failed as parents, try to get to know their grown children. Alexis spies on Mutt and thinks he's having an affair with the Mayor's wife.
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Looking for privacy, Johnny and Moira take the Mayor up on his offer of using his cabin for a night, while Alexis and David use the opportunity to throw a party.
Moira is hired as the spokesperson for a local winery. Alexis gets a little too close to Mutt, while David struggles with a mysterious health problem.
David goes on a turkey hunt with some townies. Jocelyn takes Moira on a "relaxing" spa day, while Alexis meets the new love of her life, Ted, the town veterinarian.
Moira and David try to earn money by selling cosmetics to the locals, while Johnny heads to Elmdale in hopes of collecting unemployment insurance.
Johnny reluctantly agrees to speak at the funeral of a local man he doesn’t really know. Alexis struggles with her new boyfriend's love of animals.
Johnny and Moira attend Roland's annual Hawaiian bash. Alexis and Ted throw a couple's dinner party, while David and Stevie's relationship heats up.
Moira's estranged sister, Deedee, pays an unexpected visit, while David agrees to talk with one of Jocelyn's students about being "different".
Johnny tries to arrange a surprise birthday party for Moira. Things backfire when Moira, unwittingly, takes over the planning of her own party.
Johnny finds a potential buyer for the town, while David and Alexis discover they may have become more attached to Schitt's Creek than they ever thought possible.