Bad eating habits start when we are children and to prove it, Hugh asks a group of 7-year-olds to do the weekly supermarket shop without their mums and dads. Most of the kids head for the cereal section, where they pick from highly sugared breakfast cereals.
Britain is already the fattest country in Western Europe, if current trends continue more than half of us will be obese by 2050. There’s no doubt that our poor diet and lack of exercise is slowly killing us as well as crippling the NHS.
In Newcastle, Hugh meets Janet, who signed up to Newcastle Can but is finding it difficult to lose any weight. Hugh wants to see if she can make changes to her lifestyle by getting outside of her comfort zone, so they head to the beach to go surfing.
Hugh Fearnley-Whittingstall returns with his mission to see what individuals, food producers and government can do to tackle the nation’s obesity crisis.