Investors Emma Grede and Ashley Graham invite female entrepreneurs to pitch their businesses for the chance to earn their mentorship and develop multi-million dollar brands.

Emma Grede and Ashley Graham dig deeper into their Hustlers’ businesses and set up benchmarks for each female founder to hit on the journey to grow their business and earn investment.

The Side Hustlers hit the streets to learn about their brands through the eyes of potential customers. Some impress while others crack under the pressure, and one Hustler is dropped from mentorship.

Ashley and Emma challenge their Side Hustlers to host a marketing event to promote their businesses and themselves as entrepreneurs, hoping to better understand each founders’ potential for growth.

The Hustlers make their Final Pitches to Ashley Graham and Emma Grede. Some founders leave empty handed while others secure investments and successfully turn their Side Hustle into their Main Hustle.